Haoqi Bike Company - Fat Tire E-bikes
Offering domestic retail sales of their fat-tire electric bike in the US from 2020, Haoqi identifies primarily as an electric bicycle technology company. The company has grown from building bicycles prior to 2014 into a long phase of research and development into electric bikes specifically. That R&D has been applied to their current line of e-bikes.
The company proudly ships its bikes from California so that orders are received in just a few days anywhere in the US. The slight assembly involved when the bike arrives in its box is not much more than you may expect of a new piece of furniture from a big-box retailer. A handy touch with a few simple tools and the ability to follow simple directions will get the bike built in no time, especially with the video to guide you through the process.
Haoqi's flagship product is the Leopard, a sturdy and reasonably priced fat-tire mountain e-bike. The company has taken Henry Ford a couple of steps better, with a paraphrase of his old quote about the color scheme of the Model-T Ford that he offered on the market 100 years ago still relevant today: "you can get it in any color you like, as long as it's black (and if it's a Leopard, white or green)".
Being new in a market that is full of many high-quality companies providing solid value in similar offerings, Haoqi will need to earn the loyalty of its riders with reliability and stability, and they'll have to lure interested customers into ordering a bike online. They've got a solid product on offer to begin.
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