From its launch in the direct-to-consumer business in 2020, SWFT has made substantial strides in the busy electric mobility market. The company offers three distinct eBike models to fit the needs of a few different styles of riders.

Some first-time eBikers may have already tried out a SWFT eBike without even knowing it as a rental at a resort. As the company’s business model has aimed to fit the needs of rental bike companies, SWFT Fleets are one way the company has used to get to know riders and the booming eBike marketplace in general.

A couple of other styles fit many different riders’ unique tastes distinctly. For getting around town or enjoying a recreational get-away, there’s SWFT Zip, a low-slung retro-styled fat-tire mini-eBike with plenty of power in the rear hub motor to get you around town or down to the beach in style and fun. For the model most likely to blend into the city streetscape undetected as an eBike, SWFT offers the Volt: a sleek city commuter model on tall 700c wheels.

Like a lot of hungry new startups in the electric mobility marketspace, SWFT is thinking outside the box, and even inside the big box: look for their three models of eBikes at Best Buy near you, as well as online. Other e-products are on the way from the company that’s swiftly developing into a major player in a booming electric business, from hoverboards and scooters to three- and even four-wheeled low-speed electric vehicles. Taking the long view, the company wants to get as many people as possible out of cars and into ‘micromobility’ options that fit your needs.