Like quite a few other electric bike makers in the market today, Ride1Up started by building their own custom e-bikes. The company’s founders quickly came to see that e-bikes have tremendous potential to change lives by offering independence and efficiency that weren’t available with traditional bikes or other transportation alternatives.

Along the way to growing a business in the booming e-bike market, Ride1Up focused on efficiency. But not just the efficiency of the product they produce, which is a solidly built bicycle with the power of a quiet electric motor and small rechargeable battery to supplement the rider’s efforts. They also built the company atop an efficient and lean supply chain and production process that was designed to deliver the best e-bike they could imagine at prices that could make them more affordable for more people.

Also, like many other e-bike companies on the market today, Ride1Up has no retail presence in cities across the country. This business decision is a vital part of their efficiency and ability to deliver solid value at affordable prices that start around a thousand bucks for an e-bike. The result is a ride that can change customers’ lives, with new transportation alternatives that are healthier and rely on fewer resources than gas-powered cars or mopeds.